Today, the world is moving towards authenticity. With a shift in attitudes, people are feeling more empowered than ever before to embrace their personality and natural beauty.

A hair specialist's ultimate goal is to offer you effortless care routines in-salon and at home, encouraging you to embrace and enhance your natural hair, whilst expressing your personality. Mad about is the holistic care and styling regime dedicated to respecting each and every texture type, for gorgeous, lasting waves, curls and lengths that you can be truly proud of.

It's time to celebrate your curls, waves and lengths... they are as unique as you are!

One in two women across the world have curly or wavy hair*. However, some women find their textured hair hard to manage and define. They can also struggle to detangle hair, which can be dry and prone to frizz and breakage.

*source: www.hairboutique.com

Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also common to find two different textures on one’s head; patterns tend to be tighter closer to the root and more loose in the lengths.

In total there are 9 categorised texture types to help define a correct diagnosis and choose the customised care and styling routine to meet every need:

• Numbers represent hair texture: waves, curls and coils
• Letters represent hair type: loose, medium and tight

Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

Using the chart below we will analyse your curl type and recommend the correct products to define your curl.  Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.

Embrace your curls and be Mad about them!

Mad about Waves is the holistic care and styling regime dedicated to beautifying every wave type. The range is designed to tame, respect and protect the hair – embracing each unique pattern, for breezy waves that last.

Using the chart below we will analyse your wave type and recommend the correct products to define your wave.  Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.

Embrace your waves and be Mad about them!